Tree House
Brewing Company
Merch
Creating merchandise for Tree House is not simply a means of brand expansion, but rather a way to let the creativity in design work bring joy to the brewery's devoted fan base—even after their glass is empty.
Design, down to a tee
Tree House’s merchandise line encompasses a variety of items—such as clothing, glassware, and accessories. Each item aims to contribute a distinct narrative and character to the Tree House brand—one which gives extra opportunities for fans to experience a tangible connection to the brewery.
Perhaps nothing fosters that connection better than the humble tee! Hopefully folks who sport these tees get to look cool in the process, but these designs also offer an aesthetic shibboleth to help recognize fellow Tree House fans out in the wild. Get your own, too!
Throwing down to design some throwback merch
Each year Tree House celebrates its dedicated, hardworking crew with a special beer release in their honor. Being the brewery’s 10th anniversary, 2022’s Crew Beer featured a companion set of trading cards!
Printed on old school clay-coated, kraft back stock, this project featured over 200 cards of crew members, Tree House locations, favorite products, and special limited edition cards. Collect ‘em all!
Pluck those strings in style, friends
Music has been an integral part of Tree House Brewing Company’s identity—from earliest, nascent form, up to present day, where top names perform in the brewery’s diverse venues across Massachusetts. What better way to commemorate the brewery’s 10th anniversary than with some custom plectrums?
Fly those pennants
Listen, I’ve got a soft spot for pennants. They’re inherently celebratory—and they’re perfect vehicles for snappy typographic messaging. They’re fun, full stop. And hopefully some of that fun can be furthered when these designs are tacked up on a Tree House fan’s wall.
These bad boys were printed by my longtime pals—and the best in the biz—Oxford Pennant, who are the pride of Buffalo, New York.
