Tree House Brewing Company

Tree House canned-cocktail packaging in green, yellow, lavender, cream and orange, arranged on a turquoise background.

Three Tree House Four Star cans in blue, peach and green, displaying large script Four lettering and stacked Star labels against red and orange.

Crafting design & typography for craft brewing

Designing for everything.

Headquartered in Central Massachusetts, Tree House Brewing Company is one of America’s most beloved craft breweries. Companion coffee and distillery programs added ample canvases for expressive brand design.

A world of stories, one can at a time.

Crafting beer labels for a craft brewery is a delicate task, mirroring the workmanship of the brew with commensurate aesthetics. The challenge lies in ensuring that the design not only matches the beer’s exceptional quality, but also creates a distinct, memorable identity.Each label is tasked with telling a story, conveying the brew’s flavor profile, origin, and Tree House’s unique ethos. Labels are a crucial element in forming a strong brand identity, fostering recognition and trust among loyal customers.

Selected Can Designs

Slim Peach Magic can with peach and leaf illustrations and flowing red-and-white lettering on orange.

Cream American IPA can with a blue ornamental tree and red lettering reading Blue Ox Malthouse, on pink.

Tall Ace of Haze can with white lettering over dark gold and green photographic textures, on burgundy.

Dark blue American IPA can with red lettering and a blue ornamental tree: Thrall Family Malt, on bright blue.

Pink Beachcomber Coffee Lemonade can with yellow script lettering and a tropical landscape illustration, on yellow.

Pale blue Bock can with a detailed goat head between large red letters, on light blue.

Pale green Circle of Life can with a cream ornamental tree and dark geometric lettering, on turquoise.

Orange and pink can dominated by a large dark ornamental tree mark, on red and orange.

Tree House Fifth Anniversary Blend cold-brew can with colorful geometric borders, blue lettering and the numerals 2024, on red.

Three aluminum beverage cans with distinct botanical and numeral designs, arranged on a green surface against a teal background.

Tree House House IPA can with bold lettering and green landscape imagery, on yellow.

Black-and-gold Tree House 2023 can with large vertical numerals surrounded by geometric ornaments, on black.

Yellow Smoked Bock can with a goat head between large red letters, on red.

Dark brown Old Growth Kentucky Common can with gold lettering and Sweet & Mild wording, on pink.

Cream Oregon to Otago can with map imagery, birds and black geometric lettering, on pale yellow.

Cream Walk-Off can with a baseball illustration, red stitching motifs and dark script lettering, on dark blue.

Slim Lychee Rose Magic cold-brew can with pink flowers, fruit and black-and-white ornamental artwork, on burgundy.

Orange Peacharine Pils can with cream script lettering and a red ornamental tree mark, on red.

Cream Weizenbock can with decorative lettering and a circular emblem, on dark red.

Symmetrical geometric artwork with pink, orange and yellow circles, triangles, grids and small ornamental tree marks on black.

Different labels, with plenty to say

Tree House Distillery:
Designing for the spirit(s) of the time

Designing labels for distilled spirits is an equally challenging task. With less real estate and a different set of production constraints, every typographic choice has to work harder.Exploring diverse paper textures, custom illustrations, and expressive letterforms gave the Tree House Distillery family a voice of its own while keeping it unmistakably connected to the larger brand.

Selected Spirits Designs

Amber whisky bottle with a black Kola label featuring cream ornamental tree and leaf artwork.

Amber whisky bottle with a black Kola label and cream botanical artwork.

Amber Old Growth small-batch bourbon bottle with a dark label and pale leaf illustrations.

Amber Old Growth bottle with a burgundy-and-gold label and gold rules.

Flat Old Growth small-batch bourbon label artwork combining dark leaf illustrations, burgundy and gold panels, and a bottle outline.

Tree House Distillery Le Fruitier Pommeau label with a painted apple, cream background and red side panel; apple brandy with apple cider rested in oak casks, 20% alc/vol, 375 ml.

Burlap coffee sacks printed with ornamental Tree House Coffee Company marks and Café de Guatemala lettering.

Brewing up some coffee program designs

One family, another roast.

In addition to Tree House Distillery, the brewery’s coffee program offered another rich vein of packaging, merchandise, and typographic play. The work needed to feel related to Tree House without simply dressing coffee in beer’s clothes.